California has launched the Delete Request and Opt‑out Platform (DROP), a state‑run portal that lets residents send deletion and opt‑out requests to all registered data brokers in one place.
DROP was created under California’s Delete Act, which forces data brokers to register with the California Privacy Protection Agency (CPPA) or face fines. Currently over 600 data brokers are in the registry.
Data brokers collect and sell extensive personal information, including financial details, online behaviors, and location data. This data is often gathered without explicit consent, raising concerns about privacy and transparency.
DROP is a state service that sends a standardized deletion/opt‑out request to all data brokers registered with the California Privacy Protection Agency. Starting August 1, 2026, registered data brokers in California are required to access DROP and have 90 days to delete a person’s records after a request.
How to use DROP
