They’re falling like dominoes now. New Jersey became the latest state to pass a bipartisan law banning surveillance pricing in grocery stores on Tuesday, following the lead of Maryland and Connecticut. New Jersey’s bill, which also places a moratorium on electronic shelf labels, won’t become law until it’s signed by Governor Mikie Sherrill, who’s previously indicated she supports legislation banning surveillance pricing, which she called “outrageous.” The legislation, known as the Fair Price Protection Act, bans the use of AI or algorithms to adjust the price of goods at grocery stores, both online and in person, to charge people different prices for the same goods. The law also bans so-called surveillance pricing, which involves using a customer’s personal data to set the price of goods individually. Surveillance pricing has become a hot-button issue in recent years as retailers are now able to set different prices for consumers based on their characteristics or shopping patterns. In just one recent example, Instacart was caught charging almost 25% more for identical items in an experiment the company says it stopped doing. At least a dozen states are considering legislation to regulate surveillance pricing, with New Jersey becoming the latest to actually pass a law.