Retailers across Nairobi and beyond report surging demand, fuelled by the rise of TikTok, Instagram and e-commerce platforms that reward polished visuals.
By
Jackson Ngari
Contributor
Nation Media Group
As Kenya's digital economy matures, the ring light has emerged as a symbol of the country's online hustle. Once a niche accessory for photographers, ring lights have become an indispensable tool for content creators, entrepreneurs and small businesses seeking to enhance their online presence. Retailers across Nairobi and beyond report surging demand, fuelled by the rise of TikTok, Instagram and e-commerce platforms that reward polished visuals.
Electronics market is moving further online as manufacturers and retailers expand digital sales channels, giving consumers more…
Kenyan creators and brands were celebrated at the International Creator Day and Click Awards 2026 in Nairobi, where industry…
The shift is fueling the rise of platforms that allow social media users to participate in brand campaigns and potentially earn…
Support CleanTechnica's work through a Substack subscription or on Stripe. Kenya’s electric motorcycle sector is starting to…
E-commerce is growing at an estimated 16–18 percent annually, supported by a young, connected and increasingly digital population.
The opportunity is exciting. The transaction, however, is not always straightforward. How will the payment be made? How does each…
