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Panel discussion moderated by AI expert Nyandia Gachago during the launch of the Samsung Brand Store in Nairobi on August 5, 2026.
The electronics market is moving further online as manufacturers and retailers expand digital sales channels, giving consumers more ways to research, compare and purchase products.
The shift is part of a wider transformation in Kenya’s e-commerce market, where mobile phones, digital payments and social platforms are increasingly shaping how consumers discover and buy goods.
The country’s internet advertising market is projected to grow at a compound annual rate of 16 per cent through 2029, according to PwC, reflecting the rapid expansion of digital consumer activity.
