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A furniture maker in Nairobi receives an enquiry from a hotel in Kigali, Rwanda. A fashion retailer in Nakuru attracts a customer in Lusaka, Zambia through social media. A software developer in Mombasa is approached by a client in Accra, Ghana.
The opportunity is exciting. The transaction, however, is not always straightforward. How will the payment be made? How does each party verify the other's identity? Will an electronic invoice or contract be recognised?
What happens if a dispute arises after the goods have crossed a border?
These are no longer questions for large exporters alone. As more Kenyan small and medium enterprises (SMEs) embrace digital channels, cross-border business is becoming part of everyday commerce. Success increasingly depends not only on having a quality product or service but also on the digital systems that enable businesses in different countries to transact with confidence.
