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Technology firms are increasingly targeting small businesses as competition grows to bring more enterprises online. [AI Generated]
Competition to digitise Kenya's micro, small and medium enterprises is intensifying as technology firms move to tap a market that remains largely underserved despite growth in internet access, digital payments and online commerce.
For years, many small businesses have relied on walk-in customers, referrals and informal networks to sell products and services.
While mobile money and digital payments have become widespread, thousands of enterprises still lack an online presence, limiting their ability to reach new customers and expand beyond local markets.
