E-commerce is growing at an estimated 16–18 percent annually, supported by a young, connected and increasingly digital population.
By
Vinod Goel
Regional CEO East Arica
Jumia
Kenya’s next digital growth story will be determined as much by policy as it is by technology. Kenya has built one of Africa’s strongest digital foundations, with a population of 57 million, internet penetration of 48 percent, more than 42 million smartphones in use, and 45 million mobile money subscriptions.
Digital commerce has moved well beyond traditional websites and apps. Social platforms have become storefronts, and shopping is…
Kenya's courier industry is being forced to rethink how parcels reach consumers as rapid growth in e-commerce, social commerce…
Kenya has every reason to get this right. E-commerce and ride hailing account for more than half of the country's Sh133 billion…
Industry analysts estimate that around 75 percent of Kenyans are under 35 years old, indicating that demand is driven by…
The question is no longer whether digital platforms should be regulated, but how regulation can strike the right balance.
If Kenya is to achieve its target of attracting five million international visitors and 10 million domestic tourists by 2027,…
