By
Chad Pollock
VP & General Manager
Visa East Africa
Kenya is one of the most dynamic digital economies in Africa. From mobile money to ecommerce, consumers have embraced new ways to pay, shop and transact with remarkable speed and confidence.
Why trust will define the future of digital commerce in Kenya
Digital commerce has moved well beyond traditional websites and apps. Social platforms have become storefronts, and shopping is increasingly embedded into everyday online interactions.
TL;DRAI
89% Kenya consumers use AI for shopping, 29% allow AI transactions; 85% buy on social where 58% scams happen. Trust is the bottleneck: consumers want proactive, visible security—real-time alerts and provider governance—not silent background systems.
587 words~3 min read
