88% of consumers in Nigeria have used AI to assist with shopping, while 97% feel AI-powered tools make online shopping faster and easier.
89% believe AI will play a critical role in protecting consumers from fraud in the future, but only 34% today trust AI agents to complete checkout.
83% have purchased directly through social commerce, while 57% of consumers who experienced scams report it happened on social media.
76% are concerned that children struggle to recognise scams, and 62% have seen a child fall victim while gaming or shopping online.
Only 7% believe consumers should be primarily responsible for protection against fraud when shopping online. Separately, 64% say alerts when something looks suspicious would help them feel more secure paying online.
