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KARACHI: While embracing artificial intelligence as part of their shopping journeys, 82 per cent in Pakistan have used AI tools to assist with shopping, including comparing prices (56pc), finding gift ideas (47pc), and checking reviews or product ratings (53pc).
Around 93pc feel new technologies, including AI-powered tools, are making online shopping faster and easier than before. AI is also influencing discovery, with 55pc typically discovering new brands or retailers while shopping online.
However, consumers remain more cautious about AI handling transactions on their behalf. Today, only 42pc would trust AI agents to complete checkout, underscoring the importance of earning consumer trust in the age of agentic commerce.
This is the outcome of the annual Stay Secure study in Pakistan, released by Visa, a world leader in digital payment, which assesses consumer awareness and behaviours around digital commerce and fraud. This year’s edition, conducted by Wakefield Research, highlights how AIenabled shopping and social commerce are changing consumer behaviour even as expectations around trust and protection remain firmly in place.
