Most online shoppers are already using AI while shopping, but many still struggle to get the results they want, according to Adobe for Business research.
Adobe surveyed more than 1,000 shoppers in the US and found that 86% use AI tools while shopping. The tools range from integrated retail features, such as product recommendations and image search, to generative AI chatbots and customer service windows.
AI tools are common in online shopping
The survey showed that many shoppers use AI tools but still struggle when requests require specific wording. Nearly one in five shoppers said they had abandoned an AI shopping request because they did not know how to phrase what they wanted.
Shoppers tried an average of three prompts before giving up on AI-generated recommendations. Among Gen Z shoppers, nearly one in four abandoned a request during the search process.
