If Kenya is to achieve its target of attracting five million international visitors and 10 million domestic tourists by 2027, accelerating digital transformation across the hospitality sector...
By
Kevin Khaemba
Chief Commercial Officer
Pesapal
Across East Africa, tourism has officially entered a high-growth era. Yet an analogue gap in digital payments and operational infrastructure threatens to prevent businesses from fully capitalising on the boom.
Tourism remains one of the world’s leading economic sectors, contributing about 10.3 per cent of global GDP before the outbreak.
Kenya’s financial sector offers a compelling example. As mobile banking, digital lending, and online payments continue to expand,…
Digital commerce has moved well beyond traditional websites and apps. Social platforms have become storefronts, and shopping is…
The future of the global tourism industry will depend on innovation and technology as the sector undergoes rapid transformation
Tour operators in Kenya have called on the national and county governments to urgently improve infrastructure in key tourism…
For hospitality industry operators already navigating multiple licensing and regulatory requirements, proposals in the Tobacco…
