Global tourism is entering a new era. An era where cultural tourism is emerging as one of the Africa and the world’s most powerful economic and development drivers.
According to the World Travel and Tourism Council (WTTC) and Oxford Economics, the global travel and tourism sector contributed approximately $11.1 trillion to the world economy in 2024, accounting for nearly 10 percent of global GDP and supporting an estimated 348 million jobs worldwide.
International travellers are increasingly seeking authentic, meaningful, and immersive experiences. Cultural tourism is becoming one of the fastest-growing segments of the global tourism economy.
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