Explore how Africa's tourism sector can thrive through collaboration, infrastructure development, and a diverse narrative that attracts a broader range of travellers.
As Africa’s tourism sector continues its recovery, attention must now shift beyond visitor numbers to the key enablers of sustainable growth.
The continent’s next chapter will be shaped not only by recovery itself, but by its ability to accelerate development, strengthen connectivity and foster purposeful collaboration across the tourism value chain.
To turn momentum into long-term value, Africa needs to build faster, connect better and collaborate more deliberately.
In 2025, Africa recorded the strongest regional tourism growth globally, attracting 81 million visitors. South Africa also performed strongly, welcoming a record 10.5 million arrivals.
