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The entrance of Nation Musuems of Kenya in Nairobi on May 22, 2026. [Xinhua]
Kenya is seeking to boost tourism revenue by integrating cultural tourism with convention tourism, a move expected to enrich visitor experiences while repositioning the sector as a key driver of economic growth.
The push comes as the country increasingly looks beyond traditional wildlife safaris and beaches to diversify tourism products through heritage, indigenous knowledge, arts, and eco-cultural experiences.
Despite disruptions caused by the Covid-19 pandemic, tourism remains one of the world’s leading economic sectors, contributing about 10.3 per cent of global GDP before the outbreak.
