By
Kenya Tourism Board
The way travellers discover and decide on their next destination is changing fundamentally. Not long ago, the journey began with a travel agent, a brochure or a recommendation from friends and family.
Then the internet transformed travel, with visitors turning to search engines, online booking platforms and social media to discover destinations, compare experiences and make decisions.
Today, we are entering another major shift, Artificial intelligence (AI) is increasingly becoming part of the traveller’s decision-making process.
