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KTB CEO June Chepkemei (left) presents a certificate of recognition to Lydia Kimani of Sawela Lodges during the Magical Kenya Travel Expo (MKTE) 2026 Partners' breakfast in Nairobi. [Wilberforce Okwiri, Standard]

Kenya will host more than 10,000 delegates from 40 countries during the 16th edition of the Magical Kenya Travel Expo (MKTE), marking the event's largest attendance yet as the country targets 5 million tourists by the end of 2027.

The expo, slated for October 6 to 8, 2026 at Uhuru Gardens, Nairobi, will bring together more than 400 exhibitors and over 250 quality-vetted international buyers, cementing its position as East Africa's premier travel trade gathering and a key engine of Kenya's tourism growth strategy.

The edition represents a significant leap from the 7,691 delegates recorded at MKTE 2025, a growth of approximately 30 percent, underscoring the rising confidence of the global travel trade in Kenya's tourism proposition.