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Caleb Otieno, Joan Kiragu, Sales & Reservations, Brackenhurst Conference & Retreat Centre; and Winnie Muiu during the Africa MICE Expo 2026 at Sarit Centre in Nairobi on June 18, 2026. [Courtesy]
Kenya’s business events and MICE (Meetings, Incentives, Conferences and Exhibitions) industry is growing to match global standards, forming a major part of the country’s tourism and hospitality sector.
According to industry data, global business events and MICE generate at least $1.5 trillion in direct economic output. It is a critical driver of travel, hospitality, and corporate growth, experiencing sustained annual growth driven by in-person networking, B2B trade, and technological innovation.
As leaders from across the continent gather at Sarit Centre for Africa MICE Expo 2026 from June 18 -19, under the theme “From Vision to Impact: Accelerating Africa’s MICE Economy,” a new question is emerging within the business events industry: can the environment where people meet influence the quality of the decisions they make?
