Stephen FoleyJul 29, 2026 – 3.59pmNew York | PwC published reports on AI and electric vehicles riddled with fake footnotes, misattributed claims and unverifiable information, the latest example of a big four firm’s slapdash use of AI-generated content.The AI hallucinations were contained in “thought leadership” reports designed to drum up consulting work for partners in the Middle East, according to an investigation by researchers at GPTZero verified by the FT.Financial TimesSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles
PwC publishes ‘leadership’ reports riddled with AI hallucinations
The big four consultant is the latest firm found to have produced slapdash work while marketing expertise on the technology.
TL;DRAI
PwC's thought leadership reports on AI and EVs contained fabricated citations and misattributed claims, detected by GPTZero verification. The incident exposes governance blind spots in Big Four firms deploying AI-generated content without verification frameworks, raising questions on consulting credibility and compliance protocols.
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