AI visibility is evolving quickly, but many of the industry's biggest assumptions don't hold up. Experts debunk the biggest myths.
AI product research adoption hit 30% (from 12%); brands shift toward omnichannel visibility. AI visibility is 80-90% traditional SEO plus 10-20% new channels (earned media, citations); no shortcuts—cross-channel strategy and human-first content win.
By Kimeko McCoy • July 27, 2026 •
Ivy Liu
Brands are worried about how they show up in LLMs as calls for AIO strategies reach a fever pitch.
There’s urgency to this topic: an estimated 30% of shoppers are using AI for product research, according to a recent Brainlabs report. A year ago, that figure was just 12%. With any new popular methodology comes a slew of misconceptions.
Digiday caught up with four AI visibility agency experts to debunk some of them:
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People are getting sick of seeing AI messaging from their favorite brands
For all the chatter about AI’s impact on marketing workflows and outputs, most marketers have yet to embrace the technology for…
TL;DR: ChatGPT, Claude, and Perplexity name only 3-5 brands per answer. AI visibility measures how...
