There’s an old adage that all press is good press – but, as pretty much any marketer can tell you, that isn’t always true.
As more consumers turn to AI for conducting product research, brands need to pay attention to not just when they’re showing up in the results but how.
Sentiment and accuracy should be front of mind for marketers, said Garrett Gomez, product marketing manager at AEO company Profound.
Focusing merely on whether you show up is a very “SEO-like way of looking at things,” he said. In the context of AI search, he added, brands also need to be asking themselves, “Is what AI is saying about my products and services even accurate?”
On Tuesday, Profound launched a new tool for brands, aptly named FactCheck, which answers that question by comparing LLM outputs to a brand’s own knowledge base and flagging discrepancies.
