Google’s changing up Max; CTV buyers are “addicted to siloing;” and Bluesky’s AI investments may be moot.
Google beta-tests opt-outs for GSP and GDN in Performance Max, ending years of wasted spend on brand-unsuitable inventory. Budget autonomy now drives ROAS and governance—a structural win that hands control back to advertisers over algorithmic distribution.
Monday, July 27th, 2026 – 12:03 am
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Command Performance
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