While Everyone Else Watched The Football, Brila Media’s team focused on everything behind the scenes: from the fan festivals, boardrooms, halftime stages, and hospitality suites all in a bid to ensure that Africa is better armed with information for the next World Cup.
That’s the gap Brila exists to close. And with its new World cup Special Report 2026, the team has done it again, only sharper.
The team that called it right the first time
When Brila’s Intelligence Unit released Nigeria’s sports marketing report earlier this year, it set a precedent: African sports media didn’t have to wait for global outlets to explain the business of football back to it. It could do the analysis itself and do it better, because it understood both the game and the money behind it.
That same team spent 39 days embedded in the tournament’s behind-the-scenes action and going as far as being on the ground for this new report, distilling everything into four insights that anyone in sports, marketing, or media needs to understand before the next big tournament cycle. This isn’t recycled commentary. It’s original intelligence, built the way Brila has built everything over 23 years with rigour first, spectacle second.
