Search trends demonstrate that online engagement increasingly extends beyond live match coverage into wider curiosity about the sport.
By
Kabui Mwangi
Correspondent
Nation Media Group
The just-ended 2026 FIFA World Cup became the most searched tournament in Google's history in Kenya as fans looked beyond match results to football technology, fan culture and the sport's biggest personalities.
As the 2026 FIFA World Cup captivates football fans across the globe, Google has unveiled six smart digital tools designed to…
The World Cup offers a rare "blind spot" in AI Overviews, with only 5% of soccer searches triggering summaries, presenting an…
Google has introduced new ways for football fans to stay connected to the FIFA World Cup 2026 tournament through artificial…
Argentina's third goal versus Egypt in the Round of 16 broke a major Google Search record.
Google Search hit its highest-ever queries per second after Argentina's World Cup goal against Egypt, with 18.3 billion…
Google says an Argentina World Cup comeback drove the most queries per second in Search's history, a record it announced without…
