Top 5The top 5 brand TikToks marketers need to know about right nowIn this installment of Ad Age’s “Creativity Top 5” series, American Eagle and Rare Beauty debut new celebrity ambassadors, Grillo’s cheers up a crying woman with a pickle, and influencer Jake Shane channels his inner Nicole Kidman. GFByGillian Follett
Grading 6 purpose marketing ads—expert weighs in on Claude, Polaroid and more
Purpose marketing expert Thomas Kolster on what works, and does not work, on recent purpose ads.








