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Grading 6 purpose marketing ads—expert weighs in on Claude, Polaroid and more
Purpose marketing expert Thomas Kolster on what works, and does not work, on recent purpose ads.
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The top 5 brand TikToks marketers need to know about right now
In this installment of Ad Age’s “Creativity Top 5” series, American Eagle and Rare Beauty debut new celebrity ambassadors, Grillo’s cheers up a crying woman with a pickle, and…
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Grading 6 purpose marketing ads—expert weighs in on Claude, Polaroid and more
Purpose marketing expert Thomas Kolster on what works, and does not work, on recent purpose ads.