Nike just launched a new 60-second ad featuring Carlos Alcaraz, Saquon Barkley, Caitlin Clark, and LeBron James.
I’m an expert in viral marketing and make my bones reaching Gen Z. The American Eagle and e.l.f. ragebait is just gasoline on the fire
August 29, 2025
Cracker Barrel’s first rebrand in nearly 50 years backfired. The company’s stock lost nearly $100 million after introducing a more minimalist look
August 22, 2025
How the midlife crisis was replaced by a decadelong rise in ‘young worker despair’ in the U.S.—and what it means for Gen Z
Economic anxiety is pushing Gen Z toward familiar mid-2010s aesthetics, a shift that could translate into renewed demand for…
The dark side to Gen Z’s pro-Y2K, anti-millennial backlash: “Anti-woke” slurs that show the leaked Young Republican chat isn’t an…
Il marchio americano rivoluziona il proprio posizionamento con una campagna che sostituisce le certezze con punti di domanda
The world’s largest sportswear company was wobbling amid complaints that it had become too safe. Armed with a provocative new…
Gen Z’s $12T buying power is reshaping fashion. They demand authenticity, value, and sustainability—forcing brands to rethink…
American Eagle, Swatch and Sanex have all sparked backlash recently over their seemingly tone deaf campaigns.
