Aisle3 counts Tubby Todd, Caraway and Nodpod as clients of its Amazon-focused agency.
Last fall, Nodpod’s weighted sleep mask racked up 10 million views on a single TikTok amid a flurry of posts from creators mentioning the brand.
Inventory started going out of stock as shoppers flooded Amazon.
Aisle3 was the agency there to support the brand’s viral moment with e-commerce marketing execution.
TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.
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Nectar Named Amazon Agency of Record by Vitamix Following Extensive RFP
Talent agencies are helping creators set up online storefronts and show brands hard evidence that their audiences spend money.
Behind the scenes, Amazon quietly relies on third parties to sell some inventory on owned-and-operated properties.
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