Nectar Named Amazon Agency of Record by Vitamix Following Extensive RFP

Nectar Named Amazon Agency of Record by Vitamix Following Extensive RFP

Nectar, a leading independent retail media and commerce agency, today announced that Vitamix, the iconic premium high-performance blender brand, has selected Nectar as its Amazon agency of record. The multi-year partnership covers the U.S. and Canada, and unifies Vendor Central management, advanced retail media, Amazon Marketing Cloud (AMC) measurement, creative production, and analytics under one integrated team — powered by Nectar’s proprietary iDerive commerce intelligence platform with full AI Enablement & MCP connector to Claude.

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Vitamix selected Nectar for its independent operating model, senior strategic bench, and integrated media-creative-analytics offering, capabilities aligned to the brand’s focus on profitable, incrementality-led growth on Amazon.

“Nectar stood out on strategy, technology, and talent,” said Chris Baltusnik, Director of Digital and eCommerce at Vitamix. “Their iDerive platform and senior bench gave us confidence we’d unlock real, measurable growth, not just shift spend around.”