All updates for Movers and Shakers should be sent to ms_campaign_us@haymarketmedia.com. Industry News4media Group announced its acquisition of The CauseWay Agency.Commerce media company Fluent launched Trevant, a creator marketing agency evolved from paid social agency AdParlor.Sitecore announced its acquisition of AI customer experience platform Scrunch.On the MoveAdvancedMD hired Stephanie Cho as CMO.Agent Analog welcomed Tim Plant as VP, growth and partnerships.The American Advertising Federation (AAF) named Anne Kierig VP, government affairs. Broadhead appointed Heather Lee as SVP, media.Buttermilk promoted Michael Pekhazis to MD.Collective Measures hired Katie Baker as director, integrated video.Eleanor added Sarah McColgan and director duo Will&Sej (Will Suen and Sejon Im) to its roster of directors.Expedia Group welcomed Bill Watkins as SVP and GM, global advertising.Hello named Chandler Kinney chief aura officer.Infolinks appointed Chao Liao as COO and GM.Ipsy hired Moira Curran as head, brand.Kepler welcomed Heather Dawson as VP, strategy and activation, retail media.Kerv.ai named Joshua Koran chief product and technology officer.Landor promoted Ryan Frost to global ECD and welcomed back Alana Eversole as global EVP, experience.LoopMe appointed Courtney Howell as SVP, global partnerships, Maggie Wider Parker as VP, direct sales and Staci Kapnick as associate VP, global revenue operations.M+C Saatchi North America promoted Christopher McLallen to head, integrated production and John Swartz to global head, production.Method1 hired Jodi Heelan as CEO.Moburst welcomed Melissa Gruhin as VP, creative.Mojo Supermarket named Brad Filice head, strategy. Pearlfisher appointed Christina Papale as head, strategy, New York.Publicis Groupe hired Javier Campopiano as CCO, Leo Constellation Americas and Iberia.Schaaf welcomed Lauren Laser as chief strategy officer.Screenverse named Jonathan LaConti as SVP, sales.Sightly appointed Jennifer Lockhart as SVP, sales.The Cre8tors welcomed Robert Mulligan as executive producer and head, East Coast sales.Wolfgang named Anthony Pagaza and Ricardo Pozzi creative directors, Jara Cadiz as art director and Jake Christensen as senior copywriter.Yes& promoted Chrissie Koeppen to SVP, innovation and Beth Yezzi to SVP, digital.Brand Buzz(Photo credit: Mars, used with permission)For Love Island USA’s eighth season, its exclusive confectionary partner, M&M’s, launched a limited-edition match made in heaven: M&M’s Play Along Pack, which includes a share-sized pouch of the brand’s iconic candies and four colorful game boards. The aforementioned candies have custom print in lieu of their usual Ms, featuring phrases from The Villa such as “sleeping on daybed” and “soul ties snuggle.” The board game, which is meant to be played while watching the new season, has players place 10 candies on the board’s designated spots. When a moment that matches one of the phrases occurs on-screen, the player eats that candy. The player who clears the board first is crowned “The Villa VIP.”There’s no place like scenic nature to crack open a cold one with the boys. In a campaign highlighting this activity, Montucky Cold Snacks partnered with Almost Friday Media’s No. 1 — yes, that kind of No. 1 — and nature-obsessed Instagram account, @scenicpisses, to answer nature’s call. Along with collaboration posts on both companies’ socials, the campaign’s 30-second spot features the cofounders of the lager brand, Jeremy Gregory and Chad Zeitner, appearing to relieve their bladders in front of a stunning mountain view.Visit Lauderdale’s newest campaign captures the theme of summer in a nutshell: colorful and vibrant. In a collaboration with Pantone, the marketing organization for Florida’s Greater Fort Lauderdale launched a beach-themed color palette: Seafoam, Ocean Mist, LauderTeal, Nautical Breeze, Radiant Sunrise, Morning Glow, Golden Shore and Sandbar. Created by AOR Spark, the campaign also tapped creators such as Nick and Madison Hearn (@thecapturingcouple) and Monroe Steele (@monroesteele) to discover these colors instead of designing them.