All updates for Movers and Shakers should be sent to ms_campaign_us@haymarketmedia.com. In the Pitch RoomBabbit Bodner was selected as the PR agency of record for Walk-On’s Sports Bistreaux.Cornett was named the strategic media execution partner for Conagra Brands.DonerColle Partners (Colle McVoy and Doner) was selected as the creative agency of record for The Hershey Company’s salty snacks category.Howatson+Company was named the creative agency of record for SharkNinja. Krupp was selected as the agency of record for Charity: water.Industry NewsBorn Social was appointed by Thermacell to lead influencer strategy, performance creative and social-first campaign development in the U.S.CNC College — a division of CNC Agency focusing on building Gen Z engagement through campus experiences and programs — announced a partnership with college-focused creator platform Home From College to aid brands in deepening their connections with college consumers.U.K.-based agency Eight&four expanded into the U.S., opening an office in Miami, and was also awarded the global social media account for Hitachi.Samsung was named the official screen partner of Soccer Aid for UNICEF 2026.Independent agency Tech & Soul launched T&S Group, an independent advertising group comprising Arapiraca Filmes, VidaOOH, Moma Propaganda and Edson Tech & Soul.The Now Agency (a Reign Maker Group agency) announced a partnership with AI marketing technology platform Zeover to offer the latter’s new AI Visibility platform to its clients.On the MoveBlue Hour Studios hired Daniel Carlsson as head, creative and Kristen King as managing director.Cactus welcomed Mason Pereira as senior strategy director and Ron Villacarillo as creative director.Chemistry named Chuka Schneider chief client officer.DonerColle Partners (Colle McVoy and Doner) appointed Mariana O’Kelly as CCO.Gravity Global promoted Megan Klingaman to head, GTM (Americas) and global partnerships.Knower Tech hired Mike Racic as managing director.Lord Danger signed on director Christopher Werner.Material welcomed Ranjan Kalia as CFO.Pennant Video Co. named Joe Skoniecki motion graphics designer.Quality Meats appointed Vanessa Miller as head, account management.TBWA\Worldwide promoted Nitsa Lotus to global CGO.Tovala hired Scott Braun as CMO.Vantage welcomed Melissa Gallo as VP, solutions and delivery.Versus named Kevin Anderson executive producer and Rosie Garschina as ECD.WPP Production appointed Santiago Sánchez-Lozano as CEO, EMEAFor GoodFor Memorial Day, Black Rifle Coffee Co. (BRCC) released a song — “Folded Flag” — and an accompanying music video. Written by BRCC’s cofounder and veteran, Mat Best, “Folded Flag” aims to remind Americans of what the federal holiday is truly about: honoring fallen service members and their surviving families. Along with the music and video, BRCC donated $150,000 to the Major Brent Taylor Foundation to support Gold Star families.Brand Buzz(Photo credit: Molson Coors Beverage Company, used with permission)Both honesty and transparency are what consumers crave, especially from brands, who have slowly shifted to accommodate these emerging desires. For example, Blue Moon decided to take an opportunity to formally apologize for its beers’ lack of blue coloring, and the brand couldn’t have chosen a better night to do so, as an actual Blue Moon — or the second full moon to appear within a single calendar month — will be on full display on May 31. So, throughout that weekend (May 29-31), Blue Moon (the brand) is serving its staple Belgian White in bright blue coloring in various states across the U.S.“We’re sorry; we know how difficult this must be,” a statement issued by Blue Moon (the beer) said. “We’re going to make things right.”(Photo credit: Jack in the Box, used with permission)Come June 1, the product of a spice-packed collaboration between Jack in the Box and Hot Ones — Hot Ones Munchie Meal — will be available at the fast food chain’s locations nationwide. Fans of both the 75-year-old brand and the hit YouTube celebrity interview show will be able to choose between two products when purchasing the aforementioned meal: a Hot Ones Sriracha Curly Fry Burger or a Buffalo Chick-N-Tater Melt, both served with two tacos, a drink and curly fries. Additionally, customers can request an exclusive packet of The Last Dab: Apollo with their meal. Both companies will also give away limited-edition soccer collectibles (a Jack bobblehead or a soccer jersey) with each purchase of the meal.Ahead of the July 1 release of Illumination’s Minions & Monsters (2026), mischievousness takes over a hero animation spot in a collaboration between the movie and condiment brand French’s. The movie’s mini-monster, Goomi, invades a Minion-run French’s factory, changing the brand’s Classic Yellow Mustard into a product green with envy: French’s Goomi’s Green Mustard. The overall campaign promoting the new product — which included an immersive launch activation in LA — was developed alongside agencies Colle McVoy, Dentsu X, Rye Workshop, Sunshine Sachs Morgan & Lylis and UEG.