All updates for Movers and Shakers should be sent to ms_campaign_us@haymarketmedia.com. In the Pitch RoomCarve Communications was named the agency of record for Dishio, Hapiko and Wow! Stuff.Exverus by Brainlabs was selected as the media agency of record for Right Guard.Mother was named the creative and strategic agency partner for Intuit’s business group.Preston Spire was selected as the agency of record for Meet Minneapolis.Quigley-Simpson was named the digital agency of record for Generac.Signal Theory was selected as the agency of record for Dri Duck.Tinuiti was named the digital agency of record for Serta Simmons Bedding.Industry NewsCrossmedia launched XM Sports and Entertainment, a practice that aims to help brands garner sports partnerships across measurement, media and sponsorship.Redscout launched The AI-Powered Marketing Accelerator, an engagement offering that allows marketing teams to smoothly integrate AI into their workflows.On the MoveCarve Communications hired Julie Stern as VP.Crossmedia welcomed Neil Carl as head, XM Sports and Entertainment.Deloitte Digital promoted Jenny Kelly to head, content, creator and AI.Edibles.com promoted Thomas Winstanley to president.FutureBrand promoted Simon Hill to global president. Highwire named Kelly Losko CFO.Innocean USA appointed Crystalyn Portwood as head, growth. Joan Creative promoted Kristin Van Note to chief strategy officer.Killian + Company hired Shauna Alexander as SVP, strategy and business development.MakeMake promoted Kate Berry to managing director, narrative design.Moburst welcomed Salam Beasan as VP, AI and innovation and Robert Lee as VP, branding.Motive promoted Brooke Bartlett and Hillary Miller to co-managing directors.O9 Solutions named Adriel Sanchez CMO.Preston Spire promoted Dustin Black to CCO and partner.Pura Vida Miami appointed Chad Brauze as chief culinary officer, Bruno Cardinali as CMO and Andrew McCaughan as chief development officer.The Elements Music promoted Nick Maker to partner.Tinygiant added Charlotte Evans to its roster of directors.Tool added Lauren Sick to its roster of directors. Uncommon Creative Studio hired Kris Gibbons as U.S. president, customer experience.WPP Production welcomed John Paulson as managing director, New York.Yes& named Kimberly Hallman SVP and workstream lead.For Good(Photo credit: Cactus, used with permission)In 2012, Cactus launched its Man Therapy brand, which is also an online resource that aims to familiarize men with mental health awareness and treatment. Earlier this week, New Harbinger Publications published the campaign’s book, Man Therapy: Therapy the Way a Man Does It, which features chapters written by six clinicians on topics such as depression, loneliness and impulsive behavior. Joe Conrad, Cactus CEO, developed the concept of the book and wrote the introductions and lead chapter.Just because June is designated as Men’s Health Month doesn’t mean the “health” in question is only limited to anything physical. K.J. Dillard, model, music artist and the star of reality TV show Summer House, partnered with Rula to encourage men to focus on the mental and emotional aspects of their health. Having openly discussed his struggles with bipolar disorder, Dillard launched a referral page on Rula that provides free therapy sessions through the mental health service company.Brand Buzz(Photo credit: Bark, used with permission)Is Bark’s new Flavortown-themed toy collection dog-approved? According to American restaurateur and TV show host Guy Fieri, whose dogs Cash and Smoky were the first testers, absolutely. The partnership between Bark and the Flavortown mayor also included a takeover of one of the brand’s storefronts in NYC, transforming the building into a “Flavortown for Dogs” restaurant.In a world full of “how many licks does it take to get to the center of a Tootsie Roll Pop,” Tootsie Roll Industries (TRI) is asking, “how many friends does it take to go through an entire bag of Tootsie Rolls?” Turns out, the answer is two. TRI’s new spot, created by agency Schafer Condon Carter and animated by the studio Calabash, introduces a new brand character to join the iconic Mr. Owl in exploring the brand's other fruity flavors: an unnamed chameleon.