All updates for Movers and Shakers should be sent to ms_campaign_us@haymarketmedia.com. In the Pitch RoomHanson Dodge was selected as the agency of record for Bemis.M&C Saatchi Sport & Entertainment was named the global PR agency of record for Hugo Boss brands Boss and Hugo.Wise Up PR was selected as the PR agency of record for Sparc AI.Industry NewsEntertainment brand Betches signed with Creative Artists Agency (CAA) for representation across the former’s entertainment and media.Dentsu Entertainment announced a multiyear partnership with Made By Us Studios (MBU) to create films and original shows starring creators.Dept launched Deptify, an AI orchestration layer, or middleware that connects multiple AI models and data sources. Also included in the middleware is D, its AI assistant.Samba announced its acquisition of Bestever AI.Sprout Social expanded its partnership with Snapchat with the release of its Snapchat publishing integration.Yes& announced its acquisition of Modo Modo.On the MoveAirship hired Laura Zwahlen as chief revenue officer.Cornett welcomed Garrett Kelly as account director.The Interactive Advertising Bureau (IAB) added Rajeev Nair (cofounder and chief product officer, Lifesight) to its Measurement Committee.Later added Sofia Hernandez to its board of directors.Monotype Imaging named Karen Brewer CMO.Oliver appointed Tom Skinner as group ECD.On Board Experiential (OBE) hired Ken Black as creative-in-residence.OpenX promoted Nichole Schupbach to global head, DSP.Ripple Analytics welcomed Katie Gillen as head, marketing.Samba named Apoorva Govind director, product.Versus appointed Nico Puertollano as ECD.For GoodTo push back against the negative connotations of the word mutt, dog food brand Pedigree launched Pedigree Mutt, a Brazil-based campaign to celebrate mixed-breed dogs as symbols of affection, belonging and national pride. In collaboration with marketing agency AlmapBBDO, the campaign features Brazilian soccer midfielder Rohaldinho Gaúcho of Ravenna FC, promoting visibility and recognition for mixed-breed dogs. Brand Buzz(Photo credit: Cuervo Tequila, used with permission)For those suffering from 4 p.m. Friday meeting invites — a sign of endangered summer Fridays — Cuervo Tequila is on the rescue, designating itself as the unofficial official sponsor of summer Fridays. To support its initiative, Cuervo launched Summer Fridays HQ, a website portal that offers corporate tools and resources to expedite an early departure, featuring downloadable doctor’s notes to send to your boss, curated out-of-office replies to encourage margarita sipping and downloadable office backgrounds to mask sipping poolside margarita. Every Friday through Labor Day, Cuervo will reimburse consumers up to $10 toward its margarita once they submit their Cuervo drink receipt. The campaign will also include sweepstakes with six contest winners being able to win $1,500 to fund the ideal Summer Friday and up to 300 sweepstakes winners receiving $25 toward their next Cuervo margarita.(Photo credit: Johnsonville, used with permission)As American consumers prepare their patriotism for the U.S.’s 250th birthday this Fourth of July, Johnsonville put a German twist into the classic American hotdog, with the launch of a limited-edition Cele-BRAT-ion Box. The box contains 250 of the brand’s Original Brats (bratwurst sausages), professional grilling tongs and a branded apron for backyard BBQ hosts ready to man their grills. The box is exclusively available through Sam’s Club, priced just under $200.(Photo credit: Hayes Walsh, creative content director, Sky Elements Drones, used with permission)In celebration of the World Cup, Visit Seattle, the official destination marketing organization for Seattle and King County, partnered with advertising agencies Copacino Fujikado and C+C to create the world’s first drone scoreboard during the city’s inaugural FIFA World Cup 2026 in mid-June, with four more shows to come until July 6. Four hundred drones from Sky Elements Drones form the competing nations’ flags — and the game’s final score — that lasts for 12 minutes long above the Seattle skyline.