Skip to main contentHomeNewslettersReturn to homepageCannes LionsCreativity Top 5Small Agency NetworkCMO Strategy & TrendsAgency Review TrackerCannes LionsFernando Machado on why he took the Chipotle chief brand job and what’s next Fernando Machado is learning the ropes at Chipotle by working in the kitchen (Fernando Machado) June 26, 2026 09:00 AM EDTFeatured StoriesCannes LionsFernando Machado on why he took the Chipotle chief brand job and what’s next Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.Cannes LionsCannes Lions Day 5—Trade groups unite on AI governance, agency tent shut downPHByParker HerrenAAByAd Age StaffCannes LionsRegistration-only events make Cannes feel less democratic and overly programmedESByE.J. SchultzELByEwan LarkinBBByBrian BonillaWinners and losersMarketing winners and losers of the weekAPByAdrianne Pasquarelli
Fernando Machado on why he took the Chipotle chief brand job and what’s next
Machado foreshadows his marketing strategy for Chipotle, including brand positioning, the use of AI and the importance of agency relationships.
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