Creativity strikes back at the Cannes Lions advertising festival
By Lara O'Reilly
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At this year's Cannes Lions ad festival, human creativity and the creator economy wrested the spotlight back from AI.
Creativity strikes back at the Cannes Lions advertising festival
By Lara O'Reilly
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Author of the CMO Insider newsletter

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As marketers grapple with AI, business leaders at Cannes Lions say human creativity and authenticity matter more than ever | Fortune

'Humans Are Still in Charge': Cannes Lions Leaders on Creativity in the AI Age

Cannes Briefing: Creators didn't come to Cannes for parties this year. They came for briefs.

Creators aren’t just in marketing’s entertainment era. They’re driving it

At Cannes Lions, creativity is now seen as a key driver of growth, but leaders are struggling to protect it as idea production…

The ROI Is there. The representation isn’t.

The CEO of 4As on the upcoming conversations surrounding AI at Cannes Lions International Festival of Creativity.

At Cannes Lions, Bryson DeChambeau made the case for athletes as creators. The strategy underneath the slogans is the real story.

Explore the evolving landscape of creativity at Cannes, where product innovation meets traditional advertising in a digital age.

Cannes Lions 2026 reframed the role of AI across creativity, strategy, research, personalization, and human connection.