Creativity strikes back at the Cannes Lions advertising festival
By Lara O'Reilly
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At this year's Cannes Lions ad festival, human creativity and the creator economy wrested the spotlight back from AI.
Creativity strikes back at the Cannes Lions advertising festival
By Lara O'Reilly
You're currently following this author!
Want to unfollow? Unsubscribe via the link in your email.
Author of the CMO Insider newsletter

Cannes celebrates creative bravery, but is ignoring the most creative minds in the industry

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Cannes Lions 2026: It Was Hot. The Creator Economy Was Hotter

Cannes Briefing: Creativity is moving beyond the agency model

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Ad Tech Briefing: Agentic AI, interoperability and control dominate Cannes Lions announcements

At Cannes Lions, creativity is now seen as a key driver of growth, but leaders are struggling to protect it as idea production…

The ROI Is there. The representation isn’t.

The CEO of 4As on the upcoming conversations surrounding AI at Cannes Lions International Festival of Creativity.

At Cannes Lions, Bryson DeChambeau made the case for athletes as creators. The strategy underneath the slogans is the real story.

Festival boss Simon Cook talks A.I., the creator economy and the pleasures and perils of running the biggest marketing meetup in…

At Cannes Lions 2026, KitKat, Vaseline, Twitch and NBA Take-Two Media showed how giving audiences a genuine stake drives results.…