Team Velocity Acquires Foundation Direct, Combining Elite Media Strategy with the Apollo Platform
This strategic move merges Google-pioneered expert methodologies with the Apollo technology stack.
Team Velocity, the automotive industry’s leading integrated customer experience platform provider, today announced the acquisition of Foundation Direct, a digital agency founded by former Google automotive executives. Team Velocity’s Apollo technology has been leveraged by Foundation Direct for many years, marking the acquisition as a natural evolution of a notable partnership. The move strengthens Team Velocity’s position as a market leader while enhancing its ability to help dealerships drive measurable growth in an increasingly complex digital landscape.
Foundation Data, the analytics company powering the NCM Digital Performance Composite, will continue operating independently following the transaction. The company standardizes dealership data to power benchmarking and AI applications across the automotive industry while preserving the objective measurement dealers and partners rely on.
Elite Strategy Meets Best-in-Class Technology
