Behind the scenes, Amazon quietly relies on third parties to sell some inventory on owned-and-operated properties.
Amazon outsources Twitch and Alexa ad sales to third parties—rare for walled gardens, signaling stretched internal resources. Peer39 acquires Adloox with MRC-accredited viewability and invalid traffic detection to help buyers navigate Google/Meta walled gardens with better pre-bid insights.
Wednesday, June 3rd, 2026 – 12:03 am
SHARE:
Sales Support
Like all walled garden giants, Amazon wants to be a one-stop shop for advertising. But, behind the scenes, it quietly relies on third parties to sell some inventory on owned-and-operated properties, The Information reports.
Over the past year, Amazon contracted two outside partners to sell ads on Twitch and has reached out to at least one outside partner to help sell ads on its Alexa voice assistant.
Amazon has been pitching its advertising business as an “everything store” for media—where brands can buy ads that run on…
Amazon Publisher Services released a host of tools, such as Signal IQ, to help publishers see which bidstream signals drive…
The Economist builds content for humans and bots; Amazon slashes affiliate publisher perks; Political influencers cash in quietly.
Amazon is starting to sell the technology behind its AI shopping assistant to other retailers, as the AI arms race continues.
Born out of an internal hackathon, Amazon’s Autonomous Threat Analysis system uses a variety of specialized AI agents to detect…
Google sees an opportunity for an ecommerce do-over in the agentic AI era. Plus: Cox Media Group and other marketing firms settle…
