Skip to Content Subscribe Our Offers My Account Manage My Subscriptions FAQ Newsletters Canada Canadian True Crime Canadian Politics Health World Israel & Middle East Financial Post NP Comment Longreads Puzzmo Diversions Comics NP News Quiz New York Times Crossword Horoscopes Life Eating & Drinking Style Sponsored Play for Ontario Travel Travel Canada Travel USA Travel International Cruises Travel Essentials Culture Books Celebrity Movies Music Theatre Television Business Essentials Advice Lives Told Tails Told Shopping Buy Canadian Home Living Outdoor Living Kitchen & Dining Tech Style & Beauty Personal Care Entertainment & Hobbies Gift Guide Travel Guide Amazon Prime Day Deals Savings National Post Store More Sports Hockey Baseball Basketball Football Soccer Golf Tennis Driving Vehicle Research Reviews News Gear Guide Obituaries Place an Obituary Place an In Memoriam Classifieds Place an Ad Celebrations Working Business Ads Archives Healthing Epaper Manage Print Subscription Profile Settings My Subscriptions Saved Articles My Offers Newsletters Customer Service FAQ Newsletters Canada World Financial Post NP Comment Longreads Puzzmo Diversions Life Shopping Epaper Manage Print Subscription HomeNewsCanadaCanadian PoliticsPremiers promise direct-to-consumer alcohol sales from out of province are finally happeningNew Brunswick was the first province to allow its residents to have access to alcohol products made across Canada,’ said Susan HoltLast updated 1 day ago You can save this article by registering for free here. Or sign-in if you have an account.New Brunswick Premier Susan Holt holds a news conference during a premiers meeting in Charlottetown, P.E.I., on Tuesday July 21, 2026. Photo by Tim Krochak/PostmediaCHARLOTTETOWN — Eight premiers said Tuesday they would start allowing people in their provinces to buy alcohol directly from producers anywhere in the country.Enjoy the latest local, national and international news.Exclusive articles by Conrad Black, Barbara Kay and others. Plus, special edition NP Platformed and First Reading newsletters and virtual events.Unlimited online access to National Post.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles including the New York Times Crossword.Support local journalism.Enjoy the latest local, national and international news.Exclusive articles by Conrad Black, Barbara Kay and others. Plus, special edition NP Platformed and First Reading newsletters and virtual events.Unlimited online access to National Post.National Post ePaper, an electronic replica of the print edition to view on any device, share and comment on.Daily puzzles including the New York Times Crossword.Support local journalism.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one account.Share your thoughts and join the conversation in the comments.Enjoy additional articles per month.Get email updates from your favourite authors.Create an account or sign in to continue with your reading experience.Access articles from across Canada with one accountShare your thoughts and join the conversation in the commentsEnjoy additional articles per monthGet email updates from your favourite authorsSign In or Create an Accountor“We’re thrilled today that other provinces have joined us,” said New Brunswick Premier Susan Holt, whose province amended its laws to allow residents to order alcohol directly from elsewhere in Canada last year.Holt’s province will be joined by Alberta, Saskatchewan, Manitoba, Ontario, Nova Scotia, P.E.I., and Newfoundland and Labrador in allowing direct-to-consumer shipping from out of province.“Now New Brunswick’s world-class craft-beer products, craft spirits, and wines can reach markets like Ontario and Quebec and B.C.,” she said. “And Canadians can get the benefits of these products, strengthening internal trade, being our own best customer at a time when it really matters.”Holt made the announcement at a first ministers conference in Charlottetown. Last July, all 10 provinces signed a commitment to allow direct-to-consumer sales, but until now, most failed to follow through.Quebec and the Yukon are still developing their enabling legislation to fulfill the agreement and B.C. has committed to implementing direct-to-consumer purchasing by February 2027.The change comes after years of provinces being reluctant to open up competition for local alcohol producers, but the premiers said it was part of a broader commitment to reduce internal trade barriers, according to a released statement.Internal Trade Minister Dominic LeBlanc issued a statement in May expressing concerns about the failure of provinces to meet the commitment they had made last July. He noted that the federal government has done its part by opening up the market by amending the Importation of Intoxicating Liquors Act and extending alcohol excise duty relief for brewers, distillers and wineries.“Direct-to-consumer alcohol sales is a prime example of how we can make progress by giving Canadians the option to purchase their favourite wine, beer, or spirits directly from producers in other provinces,” LeBlanc wrote. “Canadians expect all orders of government to show leadership to realize this vision, and it’s time to deliver.”Tuesday’s agreement stops short of opening up more shelf space in provincially run liquor stores for all out-of-province producers. But Holt said the direct-to-consumer approach will benefit smaller producers who can’t get their bottles and cans into large provincial liquor store operations, such as the Liquor Control Board of Ontario, which require minimum sales thresholds.“It really helps some of our smallest enterprises for whom getting listed somewhere like Ontario or Quebec can be really challenging,” said Holt.Our website is the place for the latest breaking news, exclusive scoops, longreads and provocative commentary. Please bookmark nationalpost.com and sign up for our daily newsletter, Posted, here. Join the Conversation This website uses cookies to personalize your content (including ads), and allows us to analyze our traffic. Read more about cookies here. By continuing to use our site, you agree to our Terms of Use and Privacy Policy.