Susannah SavageJul 20, 2026 – 5.21pmLondon | Coffee drinkers are buying “less but better” as prices soar, according to Italian roaster Lavazza, fuelling demand for whole beans and bean-to-cup machines.Giuseppe Lavazza, chairman of the family-owned company, said a move towards whole beans was the sector’s “most important trend”.Financial TimesSubscribe to gift this articleGift 5 articles to anyone you choose each month when you subscribe.Subscribe nowAlready a subscriber? Fetching latest articles