The Brazilian Highlands are at their picture postcard best. Blue-green mountains stretch to the horizon, glossy black vultures wheel in the winter sky and dusty red tracks undulate through some of the richest farmland in South America.
It's hard to believe this tranquil scene is the epicentre of a global coffee crisis which has sent the cost of your morning brew skyrocketing to a record high in the last two years - and will keep it there until at least the end of 2026.
Some industry analysts now believe we are entering the era of the £5 latte as standard on British high streets, not just for an expensive blend in a speciality coffee shop.
Speaking to The Mail on Sunday while inspecting his coffee fields in Brazil, coffee magnate Giuseppe Lavazza acknowledged that a 'perfect storm' of climate challenges and political pressures was impacting the 98 million cups drunk daily in the UK.
He added there would need to be a bumper crop of Robusta coffee beans in Vietnam this November, as well as a huge harvest of Arabica beans in Brazil next year, before there'd be any relief for Britain's beleaguered consumers.
