There has been more than a bitter twang in the glasses at British breakfast tables. Only five years ago, a typical supermarket own-label carton of orange juice could be bought for 76p for 1 litre. It now costs £1.79.
That's a rise of 134% since 2020, and it's up 29% just in the past year.
In cafes and restaurants it's a similar story - with £3.50 to £4 now a standard price point for a glass of basic OJ.
One colleague was outraged to be sent a bill for £9 for a glass of hangover-busting orange juice and lemonade at an unassuming little restaurant in Kent. Asked why so much, she was told that the orange juice - albeit freshly squeezed - accounted for £5.30 of the price.
Yet as costs have surged, the taste is changing too, with certain manufacturers substituting oranges for mandarins to cut costs.
