SynopsisOnline delivery platforms and restaurants experienced increased orders ahead of the FIFA World Cup final. Quick commerce apps offered discounts and ran games to boost customer engagement. Industry experts said micro-events are increasingly becoming a growth driver for online delivery apps, as users seek instant gratification and convenience.Direct-to-consumer (D2C) brands and restaurants reported an uptick in orders on online food delivery and quick commerce platforms over the weekend, ahead of the FIFA World Cup final between Spain and Argentina early on Monday.Quick commerce platforms like Amazon Now and Zepto revamped their apps with offers and discounts on snacks, beverages, desserts, and party essentials. Food delivery app Ownly is running an offer for items starting at Rs 9Now Playing