SynopsisBrands are launching festive, event-specific products on quick commerce platforms as shoppers increasingly turn to rapid delivery for gifting. From rakhis and premium chocolates to jewellery, beauty products and traditional wear, brands are tailoring offerings to specific occasions and micro-markets. D2C brands are also reporting a sharp rise in festive demand.Top brands, fast-moving consumer goods (FMCG) companies, Indian designers and premium labels are launching smaller, event-specific stock-keeping units (SKUs) for occasions such as Raksha Bandhan, Onam and Ganesh Chaturthi, as quick commerce is expected to account for a larger share of festive sales this year in high-demand micro-markets.Ahead of Raksha Bandhan, Kalyan Jewellers and Swarovski, for instance, have launched designer rakhis acrossNow Playing