EU regulations don't allow trademarking a brand that simply describes a product or service.
OpenAI, the owner of the ChatGPT chatbot, lost its appeal Wednesday against the EU's refusal to register its name as a trademark.
The U.S. firm had sought to overturn a decision by the European Union Intellectual Property Office (EUIPO) that accepted protection for OpenAI's logo but not its name.
EUIPO ruled that the combination of the two common English words, "open" and "AI," could describe many business activities in the area of artificial intelligence.
EU regulations do not allow trademarking a brand that simply describes a product or service because that would mean competitors could no longer use those terms in their advertising.
