Greece is the fourth most expensive country in the Mediterranean in terms of hotel, accommodation and catering (or food service) prices, based on Eurostat data.
In this sector (called “HoReCa” for hotel, restaurant, catering), which influences the formation of tourism packages, Greece records an index of 86.1 points based on the European average (100). This performance places it higher than Spain (85.4), Turkey (78.3) and Portugal, which emerges as the most competitive market with 73.6 points. France and Italy confirm their position as premium destinations with 116 and 110.8, respectively, while Croatia reaches 89.6.
This stems from a comparative analysis of Eurostat data carried out by Euronews Business. The study, examining a basket of more than 2,000 goods and services in the most popular summer destinations in Southern Europe for 2026, highlights the quantitative and qualitative findings on tourism competitiveness.
Individual category analysis reveals where Greece appears excessively expensive and where it maintains a cost and purchasing power advantage. The most notable burden is found in alcoholic beverages. There, Greece emerges as the second most expensive country with a high index of 154, which is mainly due to domestic tax policies and increased excise duties.
