The beachwear brand Pink Palm Puff has a dedicated following among teenage girls. It helps that its CEO is one.Lily Balaisis, the 18-year-old founder and CEO of Pink Palm Puff, said the brand has always intended to resonate with young girls. The brand has taken off in the three years since its founding thanks to young female influencers, many of whom were personal friends of Balaisis, who posted about the brand in its early days. The brand has since taken off with no outside funding. Balaisis’s father, Linas Balaisis, serves as the brand’s president.
But now, Balaisis said, Pink Palm Puff is ready to go beyond high schools. At the beginning of July, the brand launched its first major retail partnership with Pottery Barn Teen. It brings the brand, known for its hoodies and sweatpants, into new categories like bedding and home decor.
These categories are relevant to a specific demographic Pink Palm Puff is targeting: college students. The Pottery Barn Teen collection covers dorm room and campus essentials like comforters and backpacks. All in all, it’s a bit more grown-up than Pink Palm Puff’s most recent large-scale collaboration: a “Little Mermaid”-themed collection with Disney earlier this year.
