This week, I checked in on Urban Outfitters’ growing beauty assortment and Coty’s decision to send Gucci Beauty back to Kering. Additionally, Bobbi Brown’s son steps down as CEO of Jones Road, and Sol de Janeiro targets the male fragrance market.
In September, 13-year-old Coco Granderson launched the skin-care brand Yes Day, joining a line of beauty brands taking explicit aim at the growing Gen Z and Gen Alpha markets. Now, the DTC brand makes its brick-and-mortar debut with a rollout to Urban Outfitters.
On Tuesday, Yes Day launched at 60 Urban Outfitters stores across the U.S. and online. The line’s mix of affordable skin-care products like moisturizers and cleansers aimed at younger consumers made it attractive to the youth-oriented retailer, which is expanding its beauty assortment.
“We’re really focused on youth culture. We are trying to really tailor everything we do toward young people shopping, discovering, engaging. I think beauty is such a big part of that,” said Karen Booker, head of merchandising, non-apparel, at Urban Outfitters.
According to Urban Outfitters, its UO Insiders members use on average 28 beauty products each week. The retailer is aiming to diversify its beauty assortment to better serve that audience, with recent additions to the mix including the launch of Sol de Janeiro body mists in April.
