By
Joi-Marie McKenzie
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Noam Galai/Getty Images for Pacsun
In this Saturday edition of Business Insider Today, we're talking about Pacsun's pivot to a new consumer.
By
Joi-Marie McKenzie
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Noam Galai/Getty Images for Pacsun

Pacsun's CEO on how the brand cracked its Gen Z strategy

PACSUN CEO BRIEANE OLSON HOSTS BOOK LAUNCH CELEBRATION AT THE METROPOLITAN MUSEUM OF ART

Pacsun Drops a New Gov Ball Collection: Here’s How to Shop Merch & Apparel Online

PACSUN DROPS EXCLUSIVE GOVERNORS BALL COLLECTION AHEAD OF FESTIVAL WEEKEND

I Found the Most Wearable Dress at Princess Polly

Everlane’s Founder Wants to Try Again

Luxury Briefing: With Versace sold, Capri is betting on new consumer demand for accessible luxury

We Checked In on Hot Topic. It Has Gone Mainstream.

Pacsun CEO Brie Olson joins the Modern Retail Podcast this week to give her insights on how the brand regained relevance among…

PACSUN CEO BRIEANE OLSON HOSTS BOOK LAUNCH CELEBRATION AT THE METROPOLITAN MUSEUM OF ART

Millennials and Gen Z are increasingly choosing Tapestry's luxury brand Coach.

Pacsun x Gov Ball Collection is available, ahead of Gov Ball starting on Friday, June 5: Here's how to find, shop, and buy merch…

Under Tapestry CEO Joanne Crevoiserat, Coach is the standout brand.

In the last five years, dozens of apparel brands have set up online resale sites. Now, more players are bringing secondhand into…