In this Saturday edition of Business Insider Today, we're talking about Pacsun's pivot to a new consumer.
By
Joi-Marie McKenzie
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Noam Galai/Getty Images for Pacsun
Pacsun's CEO on how the brand cracked its Gen Z strategy
PACSUN CEO BRIEANE OLSON HOSTS BOOK LAUNCH CELEBRATION AT THE METROPOLITAN MUSEUM OF ART
Pacsun Drops a New Gov Ball Collection: Here’s How to Shop Merch & Apparel Online
PACSUN DROPS EXCLUSIVE GOVERNORS BALL COLLECTION AHEAD OF FESTIVAL WEEKEND
I Found the Most Wearable Dress at Princess Polly
Printemps' US growth plan is all about differentiation: 'The risk is on us, not the brands'
Pacsun CEO Brie Olson joins the Modern Retail Podcast this week to give her insights on how the brand regained relevance among…
PACSUN CELEBRATES NEW DENIM COLLECTION AND BACK-TO-SCHOOL SEASON WITH SOHO FLAGSHIP EXPERIENCE
PACSUN CEO BRIEANE OLSON HOSTS BOOK LAUNCH CELEBRATION AT THE METROPOLITAN MUSEUM OF ART
The move is part of an effort to create more space for focus, creativity, and execution, CEO Brieane Olson said.
PACSUN DOUBLES DOWN ON FESTIVAL CULTURE, BRINGING PACSUN RECORDS TO LIFE AT OUTSIDE LANDS
The debut collaborative collection encompasses T-shirts, tank tops, denim and dresses, all targeted at tweens.
