Palm Angels, the luxury streetwear brand acquired by Bluestar Alliance in February 2025, will introduce Play Palm Angels, a lifestyle label designed to bring a more direct, accessible and street-driven expression of the Palm Angels universe to consumers around the world.
Launching for fall 2026, Play Palm Angels will span ready-to-wear and accessories for women and men. It will include T-shirts, fleece, fashion tops, tracksuits, dresses, skirts, shorts, denim outerwear and accessories, starting with hats. Ts and fleece are expected to be the largest categories.
The launch focuses on the U.S. market through a targeted network of partners including Pacsun, Hibbett, DTLR, Shoe Palace, nordstrom.com, and the brand’s own e-commerce channel before expanding into key international markets. Prices on the first collection range from from $45 to $250. Specifically, fashion tops start at $45, Ts are $60 to $80, fleece is $100 to $150 and outerwear is $250. The line is manufactured in Asia.
Sixty percent of the collection is men’s and 40 percent is women’s.
“Palm Angels has established a powerful foundation within the luxury and streetwear landscape, and Play Palm Angels creates an opportunity to extend that universe, connect with new communities and continue evolving the brand in meaningful ways,” said Joseph Gabbay, chief executive officer of Bluestar Alliance.
