The DIY floral line is being ‘marketed differently than a traditional toy launch.’
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The DIY floral line is being ‘marketed differently than a traditional toy launch.’
by Julia Walker July 09 2026
Play-Doh is officially growing up with its consumers.
The 70-year-old brand debuted its first adult product, Blooms by Play-Doh, today for fans to mold bouquets of flowers in a range of styles and sizes.
Play-Doh just got a glowup for adults and you’ll be surprised how realistic and beautiful these flower kits are
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Create lasting blooms that can be displayed on your bookshelf or desk.
The company said the imagination Play-Doh inspires doesn’t disappear with age – it evolves
Turns out Play-Doh isn’t just for childhood masterpieces anymore.
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Thanks to a 22% surge in toy purchases by teenagers and adults, the toy market has grown by 9% since the start of 2025.
The company is launching a label called Bad Pencil that will make adult animated series and films.
